Considering Greenwood's Logo and Visual Identity

2/4/2016

Allan Hardy, Principal

Why now? 2016 is a big year for Greenwood. We’re opening a new state-of-the-art building; completing one ambitious 5-year strategic plan and launching another; and redesigning our website and materials about the school. On almost every front, we have a unique opportunity to take stock, recommit ourselves to what Greenwood is all about, and show the world proudly what we stand for.

Given how much is being updated this year, it’s worth considering our logo at the same time. It’s a symbol, but an important one. If everything about us should reflect who Greenwood really is, does our visual identity do that? Does it reflect our uniqueness and set us apart from other schools?

We may not change our logo at all, but we need help to know which direction to take. And if we do decide to refresh our visual identity, it must reflect how we see Greenwood now and our unique vision for the future. Hambly & Woolley, a Toronto-based design studio, has been helping Greenwood evolve and express its brand for the past nine years. This award-winning firm has designed numerous Greenwood publications, campaigns, and event graphics — including the Grizzlies logo and mascot. Hambly & Woolley will be guiding our community through a thoughtful consultation process as we consider our logo.

The process begins with survey input from parents, students, teachers, staff, and alumni. This valuable feedback, along with an assessment of the current logo, a survey of the competitive educational landscape, and regular information sessions will help point the way. I look forward to keeping you informed about this process.

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Greenwood College School

443 Mount Pleasant Road
Toronto, ON M4S 2L8
Tel: 416 482 9811

We acknowledge with gratitude the Ancestral lands upon which our main campus is situated. These lands are the Ancestral territories of the Haudenosaunee Confederacy, Mississaugas of the Credit First Nation, Anishinabek and the Wendake. The shared responsibility of this land is honoured in the Dish with One Spoon Treaty and as settlers, we strive to care for the land, the waters, and all creatures in the spirit of peace. We are responsible for respecting and supporting the enduring presence of all First Nations, Métis and Inuit peoples. When away from this campus we vow to be respectful to the land by protecting and honouring it. We will create relationships with the people and the land we may visit by understanding the territories we enter and the nations who inhabit them.