In the first of two 2018-2019 competitions, 80 students spent 24 hours analyzing an Ivey School of Business case study, collaboratively solving it, and preparing formal presentations for panels of teachers, administrators, and local businesspeople. This year's case study was about Whole Foods Market and a crossroads it faced in 2013. Students interpreted a lengthy case description filled with information about the company's leadership structure, expansion strategies, customers, competitors, and financial data to arrive at recommendations about the company's best approach for tackling the Canadian market. Dressed in formal business attire, students showed focus, dedication, and intensity to thoroughly impress the judges. We commend them on their professionalism, excellent use of the GCS Case Attack method, and implementation of business theories from across our courses. We couldn't be prouder. Thanks to everyone who made this event possible: administrators for their organization, teachers for their devotion, guest judges for their expertise, participants for their engagement, film students for their efforts, and parents/guardians for their support.