Are you beaming with pride? Greenwood Is!

Dear Greenwood,

When I opened Post City magazine over the winter break, I was filled with great pride. There, in bold, unmistakable Greenwood green, was our new advertisement: GREENWOOD IS.

The series of ads feature our students, looking straight to the camera with confidence, standing atop a big, bold “Greenwood” laying the visual foundation for the future. Carefully chosen words below outline what Greenwood Is.

Embarking on a marketing campaign can be no easy feat. It takes time, planning, and careful consideration. We underwent a brand distillation exercise with our agency where we invited staff, parents, alumni and board members to really explore and articulate just what makes Greenwood great.

Greenwood Is: personalized, warm, welcoming, an amazing community. It’s Outdoor Education. It’s the Arts. It’s Athletics. It’s character development. It’s thinking outside the box. It’s the ideal combination of challenge and support. It’s so much more, and what “Greenwood is” is very personal to each member of the Greenwood community. Greenwood students are complex and unique. They are Poised. Eager. Ready for the challenge. And they are daring, each in their own way.

The question / answer format in the ad series exemplifies Greenwood’s approach to education. It shows what we are trying to do here – develop students who are curious and have a growth mindset.  

Thank you to all of those who helped with this campaign – our students who so bravely participated in a professional photo shoot and trusted the vision with curiosity to become ambassadors, and our staff and agency who partnered to ideate the campaign and bring the vision to life.

Check out this behind the scenes video, and keep an eye out for the campaign in print publications, digital spaces and inside the school.

Thank you,

Principal, Head of School