Business is in Bloom at the Spring Business Case Competition

The spring season signifies plenty of events and activities at Greenwood, with one of the most anticipated being the annual Spring Business Case Competition. Much like its winter counterpart, this competition sees students in Grades 9 to 12, and a select group of Grade 8s, gather in groups to dissect a business-related case study and develop a pitch that is later presented to a panel of judges. Four groups are then selected to present once again in a final round, with the judging panel selecting the winning group. 

Case studies selected for the competition use real-world businesses as the subject, with this year’s focus being 100 Kellogg Lane, an indoor entertainment complex located in London, Ontario. Students were asked to help diversify the company’s audience while staying within the outlined budget and maintaining its current attendees of families and younger children. This Ivey Business Case was once again written by Daniel Rosin, owner of Doctor Golf, which was the focus of last winter’s Business Case Competition. 

The day began with groups gathering in the gym to research the case and draft out their proposals. To assist with their assignments, students could video-chat with Greenwood alumni studying a business degree. After a quick lunch break, groups were sent to one of four rooms to present their pitch to the judges. Each pitch was incredibly detailed and diverse from each other, with some groups opting to cater to London’s university crowd while others sought to make use of 100 Kellogg Lane’s existing outdoor facilities to breathe new life into the business. 

Congratulations to the winning team of Daisy Capombassis ‘26, Alice Celik ‘26, Kai Cluett ‘26, Owen Schonberger ‘26 and Jo Thompson ‘26. The group excelled at breaking down the expenses required for the project and narrowing their pitch’s focus by carefully studying every option and selecting the one most probable for their plan. All of the finalists pitches were remarkable, with two of the four finalist teams being made up entirely of Grade 10 students. 

Thank you to the guest judges for taking the time to watch and review every presentation, and for selecting the finalists and winning team. This year’s judging panel was made up of Greenwood alumni, alumni parents and current parents. 

And thank you to all the staff and mentors that made this year’s competition as spectacular as ever!